Members of The 1 loyalty programme gain access to AI-driven lifestyle, health and wealth services
|HONG KONG, CHINA – Media OutReach/ Media www.rajawalisiber.com – 11 August 2020 – Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) and The 1 CENTRAL LIMITED (“The 1”) today signed an agreement for the country’s first lifestyle and health collaboration, bringing enhanced digital services to members of Thailand’s leading loyalty programme.
The 1 is Thailand’s largest loyalty platform, with over 17 million members, and Prudential Thailand is part of Prudential Corporation Asia (Prudential), a leading insurer and asset manager, who also offers digital health services and content in 11 markets across Asia through its app, Pulse by Prudential.
Through this collaboration, The 1’s members will gain access to highly customised digital lifestyle and health solutions based on their lifestyle preferences, health stages and savings intentions. The partners in the collaboration will use Artificial Intelligence (AI) to curate and offer services that are highly relevant to members, helping them to achieve a higher quality of life and wellbeing.
Mr Robin Spencer, Chief Executive of Prudential Thailand, said, “We are delighted to work with The 1, which shares our aspiration to support and protect families through the use of new digital solutions. This collaboration builds on our launch of Pulse, a highly engaging, holistic app that will help Thai people live longer, healthier lives. Pulse harnesses the power of AI to provide highly personalised health and wellness insights for our users.”
Dr Ton Chirathivat, President — The 1, Central Group said, “We always create and continue bringing innovative and surprising experiences to The 1 members in every angle of life including Health & Wellness especially during Pandemic situation nowadays. With this strategic partnership, we are truly confident and commit to provide one-of-a-kind health and well-being experiences to another level for our The 1 members”
About Prudential in Thailand
About The 1
Prudential Corporation Asia
Prudential is a leading life insurer with operations spanning 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Through a robust multi-channel distribution platform, Prudential provides a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian families.
Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors. It is a leading Asia-based asset manager with on-the-ground presence in 11 major Asian markets as well as distribution offices in North America and Europe. It has over US$241 billion in assets under management (as at 31 December 2019), managing funds across a range of asset classes including equities and fixed income.
*Prudential plc is not affiliated in any manner with Prudential Financial, Inc. of the United States or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
About Pulse by Prudential
Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.
Since its launch, Pulse has been downloaded more than 8 million times in Asia to date. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
For more information, and to download Pulse, log on to www.wedopulse.com. Red