Football for Social Development: Partnership with Concacaf & Generation Amazing

Source The United Nations



Media – Jason Roberts, Chief Football Development Officer at Concacaf, and former footballer, along with Nasser Al Khori, Executive Director of Generation Amazing, participated in the United Nations celebration of the International Day of Sport for Development and Peace (IDSDP) highlighting their partnership which produces programs on a local level using football for social development.

Originating during the COVID-19 lockdown, the programs focus on addressing the local community’s needs. Generation Amazing, part of the Qatar World Cup legacy, has had an impact on millions of people, especially youth and refugees. The collaboration between Generation Amazing and Concacaf enhances existing grassroots football programs by empowering coaches to reach 100,000 youth by 2026. Aligned with the Sustainable Development Goals, they emphasize football’s power for positive change, inviting partners to join their journey.

“Sport for Development and Peace: International Day 2024”

A special event featuring elite athletes and sporting organization experts highlighting the role sport plays in helping to achieve the Sustainable Development Goals (SDGs). Gain insight from leading figures in the sporting world as they discuss innovative ways sport is helping take climate action, promote sustainability and gender equality, combat racism, and foster industry partnerships.

Celebrating the International Day of Sport for Development and Peace (IDSDP), the event will recognize the role of sport in promoting peaceful and inclusive societies. In addition to UN Member State Ambassadors and UN officials, the event features elite athletes and experts from prominent sporting organizations such as the Players Coalition, Concacaf, UEFA, Generation Amazing, Protect our Winters, and FIFA. Speakers will share best practices, discuss challenges, and explore collaborative opportunities that leverage sport as a tool for sustainable development and peace.

The event is organized by the UN Department of Global Communications (DGC) and Department of Economic and Social Affairs (DESA), with the support of the Permanent Mission of the Principality of Monaco to the United Nations and the Permanent Mission of the State of Qatar to the United Nations.

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