Jakarta, Media www.rajawalisiber.com – PT Astra Daihatsu Mobil, enlivens the Indonesian automotive market in the midst of the COVID-19 pandemic, which is still ongoing. The government has also increased the tax discount period by 100% from until August 2021.
The support from the government to stimulate national automotive sales was responded positively by the market with a significant increase. This can be seen when comparing the average retail sales before the implementation of the PPnBM relaxation in January – February 2021, which was around 51 thousand units per month, a significant increase of 46% to around 74 thousand per month after the implementation of the tax discount in March – May 2021.
Daihatsu also experienced a similar positive impact by maintaining the 2nd rank of national automotive sales until May 2021. Daihatsu’s average retail sales before the application of the tax discount (January – February 2021) was around 9 thousand units per month, an increase of about 37% to around 12 thousand per month after the implementation of the tax discount (March to May 2021).
There are five Daihatsu models that enjoy this tax discount, namely Xenia, Terios, Luxio, Gran Max Mini Bus, and Rocky. Until May 2021, retail sales of these 5 models experienced an average total increase of 63% per month after the implementation of the tax discount. Meanwhile, the percentage increase in demand per model is 104% for Luxio, 75% for Terios, 51% for Gran Max Mini Bus, and 37% for Xenia. The positive impact was also felt on Daihatsu’s non-relaxation model with an average increase in total retail sales of 26% per month after the implementation of the tax discount. The 5 non-relaxing Daihatsu models that also experienced an increase in demand per model are Sirion 111%, Ayla 42%, Sigra 40%, Gran Max BV (Blind Van) 16%, and Gran Max PU (Pick Up) 9%.
“Daihatsu is grateful, Daihatsu’s sales grew in line with the increase in the market with a market share of 17%. We hope that this positive trend can continue with better achievements than the previous year. Moreover, the government has provided support in the form of tax discount incentives to stimulate the growth of the automotive market “said Hendrayadi Lastiyoso, Marketing & Customer Relations Division Head of PT Astra International Daihatsu Sales Operation (Al-DSQ).